Client: Shamir Optical Industry Ltd
Project: Custom build stand
Event: 100% Optical 2018/19 ExCel, London

The challenge
Shamir Optical Industry Ltd is among the world’s leading manufacturers of high-quality progressive and single vision lenses and moulds. Used by opticians and optical laboratories across the globe, they are known for innovation, cutting-edge technology, and high-quality products. Their brief was to engage new customers and create a space to present and demonstrate products while sticking to a well-defined budget.

Imagine Events solution
A Formula 1 car simulator gave this exhibition stand a real wow factor and guaranteed a lot of attention over the course of the events. We helped make sure that customers stuck around to learn more by highlighting product messaging whilst keeping the floor layout open and inviting for live presentations. Using a strong colour scheme and high-level branding made this an exhibition space that no one could ignore.

The result
Record numbers of customers attended the show and visited the Shamir stand in droves. Increased footfall in 2019 drove interest in the new products they had on display. An easily approachable stand with an emphasis on the main attraction of the Formula 1 simulator, this was one stand sure to draw in the crowds.