Technogym are industry leaders in the development and delivery of fitness equipment for a whole host of different fitness venues (gyms, hotels, spas and so on), and they appointed us to conceive, construct and manage their presence at the Independent Hotel Show with the ultimate aim of promoting their top of the line cross trainer, Cross Personal.

In order to make the comparatively small space feel bigger than it actually was, we made sure to keep the overall stand design spacious and clean, converting an entire wall into a backlit graphic promoting the brand and reducing the amount of light needed elsewhere in the stand. The Cross Personal was positioned at the front of the stand, placed upon contrasting coloured flooring with sunken up-lighting intended to highlight the overall design and finish of the machine.

Bespoke reinforced shelving was constructed at the rear of the stand to withstand holding Technogym’s Wellness range of accessories, which includes a 22kg set of weights! We also designed and built a custom counter to house the Active Sitting Wellness Ball, with AV provided by a screen mounted on the rear centre stand panel, topped with an eye-catching backlit Technogym logo.

Thanks to Imagine’s innovative stand design, the Cross Personal from our new product range was the star of the event. Their understanding of our brand requirements and the quality of their work was second to none, I will be going directly to them for any future exhibiting requirements.

Louisa Wright-Wastell, Marketing Manager (Home and Hospitality) at Technogym UK Ltd.