Client: 2Simple
Project: Bespoke stand
Event: BETT 2020 ExCel London

The challenge
2Simple make creative educational software that’s used in classrooms all over the world. They wanted an exhibition experience that showcased how they use technology to help children learn creatively and that demonstrates that they are a trusted name in the education industry.

Imagine Events solution
It’s always great when our clients come back to us year after year, and we’re proud to say that we’ve been working with 2Simple at BETT for 8 years now. Our aim is always to bring something new, surprising and different to an exhibition space, while maintaining the look, feel and messages essential to the brand.

For 2020 we were working with a bigger 8x8m space in a new location to help 2Simple to showcase new products and their updated branding.

The result
The amazing exhibition space showcased different software brands in easily recognisable areas, creating clear differentiation between them whilst maintaining the integrity of the 2Simple mother brand.

The presentation, raised meeting and hospitality areas provided great spaces for 2Simple to interact with visitors. The stand attracted lots of attention from teachers and was extremely busy throughout the event. 2Simple have already booked the space again for next year and are planning to re-use many of the new elements again.