Client: GN Espace
Project: New Client – Hybrid Build
Event: Southampton Boat Show 2023

Project Summary
GN Espace, the masters of galley kitchens had successfully carved a niche for themselves in their industry. However, they faced a challenge in expanding their reach and impact, particularly with private boat owners and builders. Despite their high-quality products and reputation, they were determined to break through the competitive landscape of the marine industry to develop stronger connections with potential clients.  

GN Espace needed to make an impact at the Southampton Boat Show in September 2023 and began working with Imagine Events at the start of the year to ensure they were in the best position to maximise their attendance at the event. They wanted to use the show to strengthen brand visibility, engage with a specific audience and differentiate themselves in a market saturated with options. They wanted to create a memorable presence at the show that not only attracted attention, but that effectively communicated their mission and values. 

We were tasked with addressing this challenge by designing and executing a standout exhibition stand that would elevate GN Espace’s brand image and help them make a great impact at the Southampton Boat Show. 

The Solution
To enhance their brand’s visibility, we designed a modular stand with bespoke display units that not only highlighted GN Espace‘s premium ovens but also provided designated space for showcasing pots, pans, and other galley kitchen essentials. At the back, we supported the GN Espace team by installing a galley kitchen display, mirroring the setup which would not be unfamiliar aboard a yacht or boat, offering visitors a true-to-life experience with the products. Additionally, the stand featured custom printed flooring that gave a feel of being on the water.

Connecting to GN Espace’s eco-conscious values, we created graphics that could be reused at future events, ensuring a sustainable and consistent visual identity for the brand.

This approach amplified their brand visibility and underscored their dedication to quality and innovation within the galley kitchen industry. Simultaneously, it guaranteed the stand’s reusability for future events.

The Result
Despite the challenges posed by accommodating heavy ovens and ensuring the stand’s reusability, our team delivered a solution that perfectly aligned with GN Espace’s objectives. The stand design didn’t just enhance their brand visibility, it also solidified their products’ reputation for high quality within the galley kitchen space.

With a ready-to-go stand that can steal any show, GN Espace is now perfectly poised to leave a lasting mark at future trade shows, solidifying their role as industry leaders.

Julian Kimberley at GN Espace commented

We chose Imagine Events for our new stand at the 2023 Southampton Boat Show, and they delivered exactly what we asked for and required.

Adam completely understood what we wanted and interpreted our ideas into his design so precisely, that the end result could not be faulted.

Adam, his design and on-site teams were a pleasure to work with in all aspects of the process and delivered our new stand in a timely and professional manner.

We will most certainly be using Imagine Events for all our future Southampton Boat Show stands and I can not recommend them highly enough to anyone planning an exhibition stand for any event.

Adam Tully, Account Director at Imagine Events commented

It was an absolute delight to work with the GN Espace team. Navigating the intricacies of their delectable products presented us with some delightful challenges.