Your stand is built, your team are ready, the event is open and prospects are flooding towards your exhibit… but how do you make sure the event is a success and that you receive a return on your investment?

“The key to converting leads is to understand them. You have identified your leads, now you must (quickly) follow up with them and push them over the purchase edge”

Here is a fantastic article by the-exhibitor.com on maximising your event ROI by simply classifying your leads.

How to recognize good leads on exhibitions?

The article not only provides useful insight into identifying your future customers at events, it also includes a free identifying tool that can be used on-site at your next exhibition to help you achieve your exhibition goals.

To discuss your next event and for more ideas on how to encourage further lead generation, call us now on +44 (0) 1491 573 311