With two major events both in the first quarter of the year it is always very busy period for companies in the optical market such as our client Shamir. Though having worked with them at both 100% Optical and Optrafair since 2014 we are now experts in making sure that all runs perfectly smoothly for them.

This year saw Shamir take a larger size stand space which we devised a new concept for. This can be seen in the photos below. The stands simple yet effective design drew in the crowds at 100% Optical and we’re pleased to report that the direct reinstallation at Optrafair was also a great hit with the visitors.

Shamir’s post event evaluation was very positive and they have already booked themselves in with us again for their 2017 events.