Client: Think IT
Project: Modular stand
Event: BETT 2018, Excel London

The challenge
Think IT help educators buy the right IT solutions to empower students in the classroom and manage the business of education. Understanding both technology and the demands of education they connect educators with approved suppliers and solutions. Think IT wanted to make the most of a small space at this large education and technology show to create an open and welcoming experience.

Imagine Events solution
We packed a lot into a relatively small exhibition space, including mounting a 75kg touch screen TV to one of the stand walls. This created an accessible and appealing demonstration space, while ensuring that the experience was open and welcoming to visitors.

Clear brand images and messages were positioned on seamless large format textiles to create visual stand out in a busy exhibition hall. We also managed to fit a seating area and storage into the compact space.

The result
A highly economical solution with big impact that generated some good quality leads on the day. Having space to meet and great and conduct presentations allowed Think IT to engage with visitors to this high footfall event for IT providers in education. The modular stand can easily be re-used and adapted for similar events.