Client: Grant UK
Project: Custom build stand
Event: Installer 2024, NEC Birmingham

The Challenge
Grant UK, a leader in high-efficiency heating solutions, had previously attended Installer exhibitions but wanted to push the boundaries and create something truly unique for 2024. They aimed to captivate the audience in a fresh way with a stand that would not only stand out but also showcase their innovative products effectively. The space also featured a large concrete pillar, which presented a design challenge that needed to be creatively addressed.

Imagine Events Solution
To meet these goals, we worked closely with Grant UK to design a bold, attention-grabbing stand. The centerpiece was a striking curved LED wall made from flexible LED tiles, which displayed dynamic content, including the launch of their new Aerona R290 heat pump, ensuring Grant UK’s innovation was at the forefront of the stand.

We cleverly worked with the concrete pillar by building around it, using the space behind the LED wall to create valuable storage. This design not only maximised the space efficiently but also turned a potential obstacle into a functional asset.

To further enhance engagement, we introduced the 290 Darts Challenge, featuring celebrity darts players, Bobby George and Luke Humphries. This interactive competition created a buzz and drew visitors to the stand, keeping them engaged while interacting with the sport’s personalities.

The stand also included a fully stocked bar, offering visitors a place to relax and engage with the Grant UK team. An eye-catching elliptical overhead banner ensured Grant UK’s brand visibility from every angle, while the innovative design of the stand kept visitors immersed in the experience.

The Result
Grant UK’s stand at Installer 2024 was a resounding success. The combination of the dramatic LED wall, the engaging darts challenge, and strategic branding made the stand a major attraction. The creative use of space, including the smart integration of the concrete pillar, resulted in a visually stunning and highly functional environment that fostered both engagement and deeper connections with the Grant UK brand.

Testimonial
When asked, “What would you say to other companies considering working with Imagine Events?”
Audrey said:

I say go for it, absolutely no complaints from me. They’re really good, really brilliant.”

— Audrey Mannings, Marketing Manager, Grant UK