Adding retail appeal to Gerflor’s flooring products

Project Solution

The new stand that we created and constructed for Gerflor was designed around our client’s need to meet new retail customers and demonstrate their wide range of flooring products. We took a lot of cues from the retail market, enticing customers onto the stand with feature lighting, high level branding and super-size imagery.

Project Result

With its open and welcome aspect and eye-catching product displays, this exhibition stand worked very well for Gerflor and attracted plenty of attention from retail customers. As well as creating a great visual impact, they liked the practical aspects built into the space including the large counter which proved ideal for meetings and product demos and which had a clever recess within it to demonstrate how the flooring is installed.