Client: Rodenstock
Project: Custom build stand
Location: ExCel, London

The challenge
Rodenstock have been a leading innovator in lenses for over 140 years. They apply the highest standards of quality and attention to detail to create premium spectacles, eyewear and lenses. They were looking for a high standard of design in a stand that could showcase their products and equipment and provide space for meetings and hospitality.

Imagine Events solution
Even with a relatively large exhibition space (105 sqm), it was important to plan and position elements carefully so that the area looked sleek and inviting. We used a linear look and feel to compliment the Rodenstock and Porsche Design brands featured.

We created bespoke glass showcases that allowed products to be viewed from all angles while keeping them secure, while overhead LED lights made sure everything looked its best.

Large LED displays with backlit graphics demanded some creative thinking not to overpower the overall feel of the space. And our exhibitionology skills ensured that the client’s equipment, products and stand furniture fitted into the space without making it feel overcrowded.

The result
Big impact displays and quality lighting created a real wow factor to draw attention to the stand and products. The inviting hospitality and meeting areas were also always busy. The glass display cases and some of the graphics will be re-used in Rodenstock’s showroom while we’re storing the bar area ready for next year’s event.